Traveloka is a leading Southeast Asia online travel company that provides a wide range of travel needs in one platform, enabling customers to create moments together with their loved ones.
DURATION
Aug, 2019
CLIENT
Traveloka Hotel Booking
CATEGORY
Tourism
The Challenge
Although traveling is not a hard-to-find influencer category, but it’s one of the most entangled categories for influencer marketing. Unreal followers and in-relevant content became popular pain points for brands who want to reach their target audience using this activity.
The Approach
No one but YouNet AM provides customers a data-based proposal and insight-based approach that came from both Social Listening & SociaLift. More over qualified KOLs with detailed analytics over their target audience, we deliver the best approach by tracking/analyzing hundreds of industry’s campaigns.
“We’re just so tired of tracking/working with ineffective KOL without any clear proof of real followers/engagement, and we want to work only with the best content creators out there”
Product Marketing Team
Traveloka Vietnam
Reception
The campaign generated over 3,000 brand mentions within 4-weeks. Make it the most effervescent summer of traveloka hotel booking ever since.
